The Setup
UMB has a fleet of ATMs in various shapes and sizes. Many people overlook ATMs, which, when located in public spaces, often appear as nondescript and utilitarian features within the environment.
The Brief
Design an opening screen highlighting the ATM's capabilities, playing in an infinite loop.
The Creative
1. Make the screen more dynamic to attract attention. Transitioning through various layers of the currency creates constant movement to attract attention. This also prevents the screen from permanently burning into the sensors.
2. Humanize interacting with the ATM. This creative approach utilizes the faces featured on the currency to showcase the ATM's capabilities. We hope people engage with the ATM and leave with a smile. The goal is to present UMB as a company that cares about brightening your day while delivering a valuable service.
